![]() With a clear idea in mind of the need and why, your donors will be in a better position to be able to support you by purchasing items for your nonprofit directly. It may help to create a video that shows how you use the items that you ask for at your nonprofit organization. If your nonprofit organization used AmazonSmile funds to acquire items you need to fulfill your mission, consider switching gears and creating public Amazon wishlists and share those wishlists with your supporters on your website, social media, via text, and anywhere else your donors can see it.Īsk for items and explain why you need them. By telling a good story and crafting a compelling argument for support you can likely make up the difference left behind by the AmazonSmile program’s sunsetting. To launch a recurring gift drive, send an email that explains that AmazonSmile is going away and that your nonprofit needs to make up the difference in order to continue providing the same quality of service you always have. Monthly donors give 42% more in one year than one-time donors. Not only will this help boost your donor retention rate, but it can boost the amount of money your nonprofit receives as well. Encourage donors to fill the gap by agreeing to donate a small amount on a monthly basis. Instead of losing out on that valuable revenue, consider launching a recurring gift drive to fill the gap left behind by AmazonSmile. This form of giving mimics the benefits of a recurring gift. How nonprofits can fill the gapĪmazonSmile often donated in small amounts that nonprofits benefitted from over a longer period of time with regular shopping. ![]() In total, the AmazonSmile program gave more than $449 million globally to nonprofit organizations, with around $400 million donated within the United States to more than one million eligible nonprofits. A portion of the profits from each sale on Amazon went toward helping a nonprofit organization of the shopper’s choosing. The AmazonSmile program was a way for Amazon shoppers to support nonprofit organizations while shopping online. Here’s how nonprofits can fill the gap left behind by AmazonSmile. Whether your nonprofit benefitted by a few dollars or a few hundred dollars, that lost revenue makes a difference. With Amazon preparing to sunset the AmazonSmile program, many nonprofits are going to need to find new ways to offset the donations that they’ll no longer receive.
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